Tanning salons can be profitable if managed correctly.
Tanning salons are in an industry that has a potential for high profits. The amount of money your business makes depends on a number of factors, including the location your business is in, the current season in question, the type of equipment you use and the hours you choose to stay open. In addition to these factors, other aspects that have an influence on the success of your business include customer service and how you manage your salon.
Instructions
1. Determine the goals you have for the salon. Consider both long- and short-term goals whether they are financial, based on a number of new customers you wish to acquire each month, or if they are goals that deal with the expansion of your business. For instance, if your long-term goal is to expand into multiple tanning locations, this will require different steps than maintaining one location for your salon.
2. Delegate tasks to each one of your employees according to their specific abilities to successfully complete their duties. As an example, one employee may be better suited to clean the tanning beds while another employee is better with customers; the customer-oriented employee is better suited to explaining tanning packages and features to potential clients. The work you assign include everyday tasks as well as tasks that help you achieve your goals in the long run. For instance, if you have a long-term goal of acquiring 50 new customers per week, assign an employee with marketing and customer service skills to help you advertise your business.
3. Train your employees instead of assuming they understand do their jobs the way you see fit. This is an effective method to ensure that you have the best available employees who are able to follow the instructions that you provide. If you prefer to use a certain cleaner for the tanning beds, show the employee your method of cleaning.
4. Deal with customers who are less than satisfied in an effective manner. An ideal method of handling angry customers is to offer them a refund, a discount or a free session in the future. This shows them that they are worth the effort of keeping them around and increases the likelihood that they will return. This is provided that you handle the ordeal that made them upset in the first place. For instance, if a customer complains that the tanning bed would not work at the ideal setting, offer a discount or a rain check to return for a free session.
5. Handle all daily duties and tasks that are required as a manager. These tasks include opening and closing the salon each day; depositing the daily receipts into the bank for your merchant account; and ordering replacement supplies -- such as tanning lotion -- before the stock runs out.
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