Build a chiropractic business by using savvy marketing tools.
Marketing your chiropractic firm requires a combination of thinking like a corporate giant and building relationships like a neighborhood expert. To stand out from your competitors, both independent chiropractors and other health and physical fitness firms, you need a savvy plan that combines grass-roots marketing ideas with the tools of a marketing guru.
Education
Don't assume everyone knows what you do. As you're speaking casually about your services, educate your listeners about the benefits of chiropractic care. When you are engaging potential patients in person or through advertisements and commercials, sell them on reasons they need your services. Associate common ailments such as lower back or neck pain with your services so potential clients understand that chiropractic can provide permanent relief.
Referrals
Word of mouth is a most effective marketing tool. Keep your current patients happy by being attentive and working hard to keep them coming back with a smile. You'll appreciate your hard work when they funnel more clients your way. Establish a referral program that rewards clients who refer family, friends and co-workers to you with discounts, gift cards for restaurants or services, or cash back.
Ask the Expert
As your client base builds, so will your professional credibility. Solidify your reputation by hosting workshops and speaking as the expert in your field. Write articles for your local newspaper, magazines and trade publications as well as copy that can be used for public service announcements online. Be available online to answer questions. Being seen as the go-to professional makes it easy for potential patients to choose you.
Tags: your services, potential patients